BBTV introduces a cryptocurrency payment system for media monetization


BroadbandTV Corporation (BBTV) content providers will soon receive cryptocurrency.

Pay to Crypto, a payment option from BBTV, allows producers to be compensated in Bitcoin (BTC), Ether (ETH), and USD Stablecoin (USDC). Creators only need to choose a crypto asset and submit a suitable wallet address, and BBTV will pay their revenue straight to them.

Being paid directly in cryptocurrency is a nice bonus for certain authors. “Being paid directly in cryptocurrency saves me time and at a minimal charge compared to the multiple transfers from my bank to different wallets,” content creator Joseph Hogue said in the release.

As per BBTV chairwoman and CEO Shahrzad Rafati, the plan to include crypto payments is a reaction to create interest.  “Creators have been really vocal about their interest in entering the Web3 revolution, and we’re very proud to lead the way,” Rafati added.

The company assists content producers of all sizes by recognizing and monetizing videos posted by viewers on sites such as YouTube. Individuals and larger corporations such as the NBA, Viacom, and Sony Pictures are served by the firm.

The cryptocurrency payment solution is built with Netcoins, a subsidiary of BIGG Digital Assets Inc., a cryptocurrency trading platform.  BIGG CEO Mark Binns also gave his two cents, converting their payments from USD into other currencies changes what their payments can do.

This isn’t the first time the company has experimented with cryptocurrency. In 2021, BBTV also took part in a seed round for Nifty’s Inc., a social nonfungible token platform.

In the meantime, public corporations like BBTV aren’t the only ones using cryptocurrency for payments. According to a new Visa poll, small and mid-size firms will accept digital assets in 2022. Furthermore, nations such as Iran plan to establish procedures that would enable firms to make transactions using cryptocurrency.


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